Top 10 Maternity Shops in South Korea

Top 10 Maternity Shops in South Korea


Women go through continuous adjustment during their pregnancy period, obviously a lot of physical changes, this would include the body and the home. Soon-to-be mommies adjust as the baby in their womb gets bigger, shopping for new clothes that would fit in different stages of the pregnancy and post-birth will be a regular routine. Exploring for maternity and newborn essentials will help one get ready for the arrival of the baby. Visit these maternity brick and mortar and online shops around South Korea when shopping for mommy and baby must-haves.


1. Mayarya 


Mayarya is a Japanese maternity shop that focuses on stylish clothing for soon-to-be moms. They specialize in bump-friendly apparel for the 1st, 2nd, and 3rd trimester of the pregnancy. In addition, they also have clothing for post-birth, allowing mommies to wear breastfeeding-friendly outfits for home and casual wear. They redefined maternity shopping by offering fashionable dresses, tops, bottoms, underwear, belly, and back support, sleepwear, activewear, and swimwear⸺that compliment the shape of a growing belly. Find their store at the Starfield COEX Mall.

Maternity Shop Website:


2. Petit Lapin


Maternity shopping would also include setting up the nursery room before the arrival of the little one, Petit Lapin has infant to toddler furniture from cribs, safety rails, mattresses, and changing cabinets. Visit their store on the 3rd floor of 237 Seohyeon-ro, Bundang-gu, Seongnam-si, Gyeonggi-do.

Maternity Shop Website: 


3. Real Mommy


This maternity shop offers clothes for home, casual, office wear, swimsuits, and formal wear. It also caters to nursing mommies and sells brassieres, tops, bottoms, dresses, and clothing sets that are all breastfeeding-friendly. In their underwear section, they have high waist panties for pregnant women and maternity belts which helps support the growing belly.

Their store is located on the 6th Floor, 144, Yongambuk-ro, Sangdang-gu, Cheongju-si, 28763 (Yongam-dong).

Maternity Shop Website:


4. Babiz


Babiz offers two categories for maternity shopping, it is divided for pregnant women and for the afterbirth.  

Mother’s Baby, the line focused on pregnant women, houses items such as maternity clothes for the house, office, casual wear, and formal attire; their clothing line also includes underwear and thermal innerwear. Their clothing line complements and supports the belly while providing convenient access to breastfeed the baby after childbirth. At the same time, they also have maternity accessories such as support belts, seat cushions, maternity pillows, nursing cushions, and stools - making a woman feel comfortable during the 40-week pregnancy.

Angel B.

The counterpart Angel B, caters to newborn products. Moms can find clothing and accessories, beddings, pillows, grooming essentials, breastfeeding pumps, and milk storage packs. Shop on their online store or visit their physical store at NC Department Store Gangseo, Songpa, and Bucheon branches; Starfield Hanam branch, and Daegu Shinsagae Department Store.

Maternity Shop Website:


5. Petit Elin


Petit Elin, is a Korean brand that means Little Happiness, in preparation for the arrival of the little ones, soon-to-be-moms can drop by their physical store in the Lotte World Mall in Seoul or in 13 other department stores and 3 duty-free outlets around South Korea. Moms can shop for baby clothing, toys, furniture, accessories, sanitation products, and skincare products. Petit Elin holds brands such as Little Haven, Milo & Gabby, Moyuum, Little Fennet, Sagepole, Elephant Ears, and more.

Maternity Shop Website:


6. Bluedog Baby


Bluedog Baby is a retail store that sells stylish seasonal clothes for newborns to toddlers. The store is also categorized into must-have items for the nursery room, bathing, feeding, and traveling. What’s unique about Bluedog Baby is they sell gift sets that contain newborn clothes with stuffed toys, perfect for those who are attending a baby shower party. 

Find their stores at Myeondong and any Lotte, Shinsegae, Hyundai department stores across South Korea.

Maternity Shop Website:


7. Marie’s Baby Circle


This maternity shop will be mommy’s go-to place before and after birth. The expecting mommy can buy just about anything for the pregnant belly, to newborn essentials, and for setting up the nursery room all in one store. 

The store has a designated studio that hosts events for expecting mommies such as prenatal classes, product demos, and yoga classes in preparation for the little one. Post-birth, Marie’s Baby Circle is still a safe haven for the mommies as there are two changing areas, two feeding rooms, a Baby Canteen café, and plenty of seating areas where they can lounge with fellow new parents. The must-visit store is located at Starfield Goyang in Korea.


8. Destination Maternity and Next Mom


Destination Maternity caters to expecting mommies that wouldn't mind splurging more. In this store, one will find apparel for the soon-to-be-mommy that will showcase and support the baby bump. 

One of the biggest brands in the store is A Pea In A Pod, it offers casual to luxury clothing for pregnant women. They have jumpsuits, pants, tops, activewear, and pajamas, and a product line for post-childbirth that includes nursing tops and dresses. Another brand you will find in Destination Maternity is Nurse Bra, they focus on after birth apparels that are breastfeeding-ready like bras, sleepwear, and tops.

The store is located on the 1st floor of 650 Yeoksam, Gangnam. 

Just above Destination Maternity, an all maternity-related store, Next Mom is a concept store for baby essentials that holds a mixture of local and imported brands like Dear Baby, Design Skin, Bugaboo, Agabang, Ettoi, and so much more. One will find all the childbirth preparations and newborn essentials such as clothes for the baby cribs,  diaper changing table, strollers, car seats, playpen, and toys. While another section of the store is dedicated to feeding and bathing products. Mommies can also get a baby carrier from Ergo Baby, Putto for the baby’s skincare products, and Mininor for the feeding bottles, pacifiers, and breast pumps. The store is located on the 2nd floor of 650 Yeoksam, Gangnam.


9. Merry Tune


New moms will feel more comfortable and have more fun traveling with the little ones in their Merry Tune essentials. This brand has continuously innovated its stylish yet functional baby carriers and portable seat booster. Their store is located at 63 Wangsimni-ro, Seongsu-dong 1(il)-ga, Seongdong-gu, Seoul.

Maternity Shop Website:


10. Zero to Seven


The store caters to three brands Allo&Lugh, Alfonso, and Goongbe. Allo&Lugh and Alfonso are brands that offer clothing, accessories, and footwear for newborns to big kids. 

Goongbe, on the other hand, focuses on skincare and bathroom products for pregnant women, after childbirth, and children. They also have a laundry detergent product line that is sure to be safe enough for the sensitive skin of a baby. Their store is located on the fourth floor of Starfield COEX Mall.

Maternity Shop Website: 


Bonus: Namdaemun Market

Namdaemun Market may sound pretty chaotic, but when it comes to clothes for babies and children, there’s no place better than Namdaemun Market. There’s an indoor and outdoor market that specializes in only selling clothing for children, visit the indoor market where you will find each booth to have their own sale rack of out-of-season clothes. 


For soon-to-be mommies and even those who are attending baby-showers, these maternity shops are a great place to buy mommy and baby essentials. Online shopping will be more convenient and safe for the mommy as it prevents physical stress and strain. It is important to keep a checklist throughout the pregnancy for the arrival of the little one. Browsing through maternity shops mentioned above will also be applicable as the child grows, clothing and children’s furniture are also available in these shops. Have a worry-free pregnancy and enjoy all the stages of maternity shopping.


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